Avenel Field Group delivers executive-caliber retail guidance without the overhead of a Big 4 engagement. A senior operator who has run the business at the highest level — now working directly for yours.
Avenel Field Group is a boutique advisory firm offering senior-level consulting to retailers across operations, customer experience, sales, service, workforce management, and asset protection.
We are not theorists. The firm is led by a senior operator who has spent decades on the floor, in the boardroom, and everywhere in between. Each engagement is then staffed with vetted senior specialists matched to the work — so clients get deep, focused expertise without the overhead of a large firm.
We partner with mid-market and PE-backed retailers who need executive-caliber guidance without the overhead of a Big 4 engagement. Flexible engagements. Real results. Senior counsel from day one.
Great operations start with the right people in the right seats. AFG places senior operating and leadership talent — drawing on decades of relationships and a first-hand understanding of what strong performance actually looks like on the floor and in the boardroom.
Because we’ve done the jobs we recruit for, we screen for judgment and fit, not just a résumé. Every search is led personally, with the same senior accountability that defines the rest of our work.
Our roots are in retail leadership, and that remains our deepest bench. But the discipline travels: we increasingly place talent across professional services and adjacent industries where operational rigor and leadership judgment matter most.
We work in the model that fits your business — project, fractional, retainer, or integrated. Every engagement is led by a senior operator from day one, not handed off to an analyst.
We partner with retailers and their investors who need executive-caliber guidance without the overhead of a Big 4 engagement.
Whether you're navigating a turnaround, scaling a fleet, or looking for a trusted operator in your corner — we'd welcome a conversation.